LANTEK
Logo Design & Full Brand Identity
Lantek Mechanical provide quality problem solving air conditioning and heating repairs / installations for homes. Their customer base is home owners from 27-60 years of age.
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Chris from Lantek Mechanical approached us to produce an identity for his business that communicated the trust and confidence that people had back in the 1950s and 1960s.
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He made it clear that he wanted to stay away from the usual, over-used air/heat logo styles and even supplied us with examples of designs that had inspired him.
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In order to provide the solution he was seeking, we researched logo designs from the era - particularly examples of Las Vegas style signage. In response to Chris's request, we also designed a mascot for the business in keeping with the era.
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Another important aspect for the overall identity was the typography and color palette as they needed to both reflect the old-school look but also work in the modern world. This was done by researching what was popular in the 50s and 60s and then sourcing up-to-date alternatives that would work well with the overall scheme.
