Humberto Ponce
Logo Design & Business Card
Humberto Ponce is an award winning realtor based in Monterey County, USA. He is a buyer's and listing agent specializing in relocation and consulting.
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Humberto was very specific about what he was looking for - which made our job so much easier! He wanted a minimalist style design using only his name and industry qualifications, with an icon based on his initials, which could also be used in isolation, as and when required.
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The main things Humberto was unsure of were the color palette and the font styles and so he said he would happily be guided by our advice in these areas.
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Despite being sure of what he was looking for, it took a number of iterations before we hit on a design that was both minimalist and expressive enough for Humberto's needs. But he was extremely pleased with the final result.
