Smell
TOAD DATA
Logo Design & Full Brand Identity
Toad Data is a data management company. they provide database visualisation, data modeling and increased database flexibility.
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The brief we received was specific with regard to the use of green and black in the color palette and that they were seeking something playful and funky with regard to their logo design and overall look.
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The reason for this was that they felt that it was important to make, what they felt was a somewhat dull industry, more interesting and inviting to their prospective clients. Their workforce was also fairly young and dynamic and Toad Data wanted to reflect that attitude across their brand.
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We presented them with a number of concept designs based on their initial brief and following a number of revisions - particularly of the color palette, Toad data felt that this design hit the spot they were looking for between playful and serious.
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The color palette is eye-catching and is coupled with font choices that are bold and easy to read whilst still working well with the overall design.
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